From brand projects to documentary film, here is a short sample of some of my work.
Meister Marketing
My work at Meister was far-reaching. As the Product and Brand Marketing Director, I led my cross-functional team through a variety of large-scale projects. A few of those projects are outlined and include website content and design, brand strategy, and email marketing.
Are You a MindMeister?
As part of a new campaign for MindMeister, I led the team to create a social media campaign across LinkedIn, Facebook, and TikTok. We partnered with a digital agency to create some of the social media assets. The campaign included short-form videos for Facebook and TikTok as well as images for all platforms.
Meister: Tutorial Videos
In my work as a product marketing manager, I created several promotional and educational videos for our products. For MindMeister, I created a series of tutorial videos when we released our newest mind mapping experience.
KUNR Public Radio Rebrand
This project won gold in Excellence in Integrated Brand Campaigns. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.
Cooking Up Arabic
Cooking Up Arabic was a multimedia cultural and language lesson project. It consists of several language and cooking videos with a website and application prototype for the Cooking Up Cultures brand.
Science Distilled: The Podcast
Science Distilled is a podcast based on the lecture series of the same name. We break down concepts from cutting edge science and research and learn how they apply to the world around us. Topics range from astrobiology to fire science and everything in between.
Documentary: Pedaling the Divide
Pedaling the Divide is a fast-paced 21 minutes long documentary. It follows three women as they set out to develop a cyclocross race, the likes of which Reno, Nevada has never seen. This film was selected as a finalist in the DIY Film Festival and was a selection at the Carson City International Film Festival.
News Deeply | Water Deeply
Water Deeply is an in-depth and single subject news site about the California Drought. Produced by News Deeply, Water Deeply was the media and technology companies third single-subject site. I worked with the team at News Deeply to research and develop Water Deeply. I spearheaded the initial needs-finding for the site, developed strategic partnerships, and worked to develop a community engagement strategy.
Podcast: She Gets Out
She Gets Out is a podcast featuring stories from women who get outside and out of their comfort zone. This project features women from all over the world sharing their passion for spending time outside.
Documentary Storytelling: Sonia De Los Santos
Bilingual musician Sonia De Los Santos, with band members Sinuhé Padilla and Martín Vejarano, recently visited Reno, Nevada as part of Artown. During their stay, KUNR and Noticerio Móvil organized a pop-up musical event for the children of the Boys and Girls Club of Truckee Meadows.
Graphics: Opioids in Nevada
Opioids In Nevada: An Infographic was created for a public health series for KUNR Public Radio. The series, “Understanding Nevada’s Opioid Crisis”, received second place for best public service reporting from the Associated Press Television Radio Association .
Documentary: Chasing the Midnight Sun
A short travel docu-film.