Hi, I’m Michelle.

Product Marketing & Branding Expert

I’m a seasoned Product Marketing and Brand Leader passionate about leading teams, brand storytelling and strategic product marketing. I’ve led diverse marketing teams, steering initiatives to unprecedented success. From spearheading product launches to refining brand strategies, my approach blends data-driven insights with creative ingenuity to deliver results.

My Work

What I Do

From Product Marketing to Brand Management, I bring 10+ years of storytelling experience to the table.

Product Marketing

Positioning and Messaging, Go to Market (GTM) strategies, and sales enablement.

Branding & Creative Copy

I’ve led multiple rebrands and have experience in brand management, copywriting, and more.

Multimedia Storytelling

Podcasting, photography, graphic design and short-form documentary film.

Don’t take my word for it.

In Their Own Words

From technology start-ups to scale ups, public media to retail, I’ve led teams and projects to success.

Jason Kolt

VP, Marketing | ShiftMove

“Her ability to context switch from big picture, strategic thinking to immediate, detail-oriented operational needs is impressive.”

Jon Ernst

Founder, CloudNurture

“Michelle’s extensive experience in international markets equips her with a unique, global perspective on product and brand marketing.”

Raphaela Brandner

Partner Marketing Expert

“She’s able to grasp the big picture, prioritize ruthlessly, and keep her team focused on the stuff that matters most.”

Elisabeth Sonnleitner

Content Marketing Expert

“Her strategic thinking and expertise make her an excellent sparring partner for all kinds of different topics, be it content, social media, product marketing, graphic design, email marketing, SEO, branding, or performance marketing.”

Laura Bârlǎdeanu

VP Engineering, Meisterlabs

“Michelle has demonstrated an innate ability to identify obstacles and challenges within our products and teams while simultaneously uncovering opportunities for growth and innovation. Her strategic approach to problem-solving as well as her willingness to take informed risk has been instrumental in shaping our product & go-to-market strategies.”

Michael Hollauf

Founder, Meisterlabs

Michelle is one of the smartest people I know, excelling at everything she touched. She progressed through various levels rapidly, ultimately leading the Marketing department at Meister, aligning everybody on our new PLS GTM strategy and championing various high-profile projects.”

Let’s Connect

Whether you’ve got a new idea or project you need help with, or just want to grab a coffee and connect, get in touch!